{"id":4192,"date":"2016-04-07T01:25:34","date_gmt":"2016-04-06T23:25:34","guid":{"rendered":"http:\/\/gr-01.de\/www-whitepapers.grafik-und-redaktion.de\/?p=4192"},"modified":"2016-04-07T01:25:34","modified_gmt":"2016-04-06T23:25:34","slug":"paul-shaw-letter-design-from-the-archives-no-24-german-printing-trade-magazines-in-the-1930s","status":"publish","type":"post","link":"https:\/\/whitepapers.grafik-und-redaktion.de\/?p=4192","title":{"rendered":"Paul Shaw Letter Design \u00bb From the Archives no. 24\u2014German printing trade magazines in the 1930s"},"content":{"rendered":"<blockquote><p><a href=\"http:\/\/www.paulshawletterdesign.com\/2011\/07\/from-the-archives-no-24%E2%80%94german-printing-trade-magazines-in-the-1930s\/\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"http:\/\/gr-01.de\/www-whitepapers.grafik-und-redaktion.de\/wp-content\/uploads\/2016\/04\/die-schC3B6ne-deutsche-Schrift-detail1.jpg\" alt=\"\" \/><\/a>There are four typefaces advertised in the issue, two texturas in the new schaftstiefelgrotesk style and two Baroque frakturs: a double-page insert for Tannenberg Schmale (with text announcing an exhibition of \u201cDie sch\u00f6ne deutsche Schrift\u201d sponsored by the Kampfbund f\u00fcr Deutsche Kultur in the Kunstegewerbemuseum in Frankfurt) from D. Stempel AG, a quarter-page advertisement for Leibniz-Fraktur from Genzsch &amp; Heyse AG, another quarter-page advertisement for Standarte (described as \u201cEine neuer sch\u00f6ner Ausdruck deutschen Formwillens\u201d) from Schelter &amp; Giesecke, and the back cover dedicated to Original Breitkopf-Fraktur (described as \u201cEine charaktervolle deutsche Schrift f\u00fcr das gute Buch und f\u00fcr die Akzidenz\u2026\u201d) from Ludwig Wagner AG. The Standarte showing is accompanied by Rhythmus, a Futura clone. The mix of new, modernist-inflected blackletter faces and classical, literary ones symbolizes two different visions of German greatness, those looking to the industrial future\u2014the advertisement for Mergenthaler Setzmaschinen-Fabrik GmbH is set in Tannenberg Schmale\u2014and those looking to the cultural past.<\/p><\/blockquote>\n<p>Quelle: <em><a href=\"http:\/\/www.paulshawletterdesign.com\/2011\/07\/from-the-archives-no-24%e2%80%94german-printing-trade-magazines-in-the-1930s\/\">Paul Shaw Letter Design \u00bb From the Archives no. 24\u2014German printing trade magazines in the 1930s<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are four typefaces advertised in the issue, two texturas in the new schaftstiefelgrotesk style and two Baroque frakturs: a double-page insert for Tannenberg Schmale (with text announcing an exhibition of \u201cDie sch\u00f6ne deutsche Schrift\u201d sponsored by the Kampfbund f\u00fcr &hellip; <a href=\"https:\/\/whitepapers.grafik-und-redaktion.de\/?p=4192\">Weiterlesen &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts\/4192"}],"collection":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4192"}],"version-history":[{"count":1,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts\/4192\/revisions"}],"predecessor-version":[{"id":4194,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts\/4192\/revisions\/4194"}],"wp:attachment":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}