{"id":4574,"date":"2017-09-02T14:55:45","date_gmt":"2017-09-02T12:55:45","guid":{"rendered":"https:\/\/whitepapers.grafik-und-redaktion.de\/?p=4574"},"modified":"2017-09-02T14:55:45","modified_gmt":"2017-09-02T12:55:45","slug":"the-difference-between-paid-owned-and-earned-media-5-viewpoints-smart-insights-digital-marketing-advice","status":"publish","type":"post","link":"https:\/\/whitepapers.grafik-und-redaktion.de\/?p=4574","title":{"rendered":"The difference between paid, owned and earned media &#8211; 5 viewpoints &#8211; Smart Insights Digital Marketing Advice"},"content":{"rendered":"<blockquote><p><a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/customer-acquisition-strategy\/new-media-options\/\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/whitepapers.grafik-und-redaktion.de\/wp-content\/uploads\/2017\/09\/Altimeter-paid-owned-earned.png\" alt=\"\" \/><\/a>With the rise in importance of social media and online PR, we\u2019re seeing more companies change their method of budgeting, reporting and investing in media to reflect the types of sites where audiences spend their time online. The trend is towards a review of investments in the 3 main media buckets of earned, shared and paid which each give opportunities to influence customers. None of these media types are new, but what is new is the increasing prominence given to owned and earned media while paid media has always dominated in the past.<\/p><\/blockquote>\n<p>Quelle: <em><a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/customer-acquisition-strategy\/new-media-options\/\">The difference between paid, owned and earned media &#8211; 5 viewpoints &#8211; Smart Insights Digital Marketing Advice<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rise in importance of social media and online PR, we\u2019re seeing more companies change their method of budgeting, reporting and investing in media to reflect the types of sites where audiences spend their time online. The trend is &hellip; <a href=\"https:\/\/whitepapers.grafik-und-redaktion.de\/?p=4574\">Weiterlesen &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts\/4574"}],"collection":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4574"}],"version-history":[{"count":1,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts\/4574\/revisions"}],"predecessor-version":[{"id":4576,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=\/wp\/v2\/posts\/4574\/revisions\/4576"}],"wp:attachment":[{"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitepapers.grafik-und-redaktion.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}