The Golden Grid adds the horizontal guides to the 960 Grid System. The rectangles formed by the intersection between the lines and the columns are characterized by harmonious dimensions and are the same as those found in nature and in the human body. The layout is magically more balanced, and the positioning of the elements on the page makes for quicker and more precise work.


The Golden Grid takes its inspiration from the concept of harmonious relationships found in the golden section. In the world of printing and typography, the positioning of elements on a page does not come about by chance, but according to a plan that distributes form and maintains the overall balance.


A design feature copied from a similar artifact in another material, even when not functionally necessary. For example, rivets on jeans, copper color on pennies, the shutter sound on a digital camera, and the pointless handle below. (#)