How to Quickly Overcome Facebook Ad’s 20 Percent Text Rule

I will confess, Facebook’s 20% text limit in images was driving me crazy.   I said some not-so-nice things about this rule!  I’m a Facebook Marketer, so trying to create a Facebook Ad that pertains to Facebook without using the word Facebook, or Facebook image representations, and keeping text to less than 20% is CHALLENGING! I was pumped when Facebook announced the larger image sizes for link page posts in September….4x on mobile and 8x on desktop!  Sweet!  They also announced changes to their Ad image and Sponsored Stories images sizes (full guide here on Facebook, or access it here from our server if needed) to bring images sizes into a more cohesive order.  That was great. But…..I’ve had dozens of Facebook Ads rejected.   Sometimes those ads would start, get some reach, then get squashed by Facebook as unapproved.  Generally, it was always too much text!   I’ve got the email memorized… So then I started using their tool noted in the link above, “You may upload your ad image to see why it is considered 20% text….”.   What I found was that their grids were not flexible! See how the words, “eBook Guide To” in the title line below has Facebook’s grid line running horizontally through it? The “B” and “k” of “eBook”, and every letter of “GUIDE TO” have the line running through it. Yep, they were dinging me as shown in image below. “Guide” for instance was being noted as in row 1 column 2 and row 2 column 2. Any grid with text equals 100% of that box as having text in it!  Yes, so a slight overlap into a grid, means the whole box was included.  Go ahead, test your image here: Facebook’s Ad Tool to Test Text in Images:  https://www.facebook.com/ads/tools/text_overlay. So, if I move my text slightly to fit within grids and not overlap grids where not absolutely necessary, BINGO!  I meet the criteria and stay within 20%! See below. So, I modified my images, loaded up to Facebook to test, then repeated. Loaded, repeated.  Loaded repeated…. trial and error until I got the text laid out to fit within grid boxes so that I was within the 20%.  This was painfully slow! I need to be efficient!!! …..So I created my own PhotoShop Templates with the Grids! Then I thought, “Well, others might need these as well!”  So I packaged them! All you need to do is download this Zip file and the top layer in each is the grid.  Simply add your design layers below the grid layer, then turn the grid layer on and you immediately know if your image meets the 20% text guidelines, or if you need to move your text a bit so that it doesn’t get dinged by overlapping! OPTION #2 – If you don’t want to download and have this layer in your images, you can also setup a 20% Grid in PhotoShop and turn it on or off.  Here’s how: Go to Edit > Preferences > Grids, […]

Quelle: How to Quickly Overcome Facebook Ad’s 20 Percent Text Rule

Avada 5.0 not using child theme CSS – Theme Fusion

Just contacted support and had this really easy fix, it worked for me. In your child functions.php file, change out these lines:

From this (not working):
function theme_enqueue_styles() {
wp_enqueue_style( ‚avada-parent-stylesheet‘, get_template_directory_uri() . ‚/style.css‘ );
}

To This (apparently working):
function theme_enqueue_styles() {
wp_enqueue_style( ‚child-style‘, get_stylesheet_directory_uri() . ‚/style.css‘, array( ‚avada-stylesheet‘ ) );
}

Hope this helps anyone who stumbles on the thread!

Quelle: 5.0 not using child theme CSS – Theme Fusion

Photoshop for Video – Richard Harrington – Google Books

Master the graphic design and production skills required of today’s video editors and motion graphic professionals with this comprehensive guide to the video tools in Adobe Photoshop CS3. Every page is filled with techniques to help the video professional make graphics for use in television, video, the Internet, and DVD. Lively discourse, full-color presentations, and hands-on tutorials demonstrate everything you need to know about how to combine still and moving images. Fundamental concepts such as transparency, pixel aspect ratio, and alpha channels are made precisely clear, and advanced techniques show how to use Photoshop as a character generator, color corrector, and animation tool.This edition features expanded coverage of DVD and motion graphics design, as well as addressing recent developments in High Definition video and 32-bit imaging. This indispensable reference includes:* real-world solutions for making graphics for video* introduction to third party plug-ins* automation and shortcut methods that cut production time* profiles of notable editors and motion graphic artists that include their favorite tips and tricksThe DVD offers a hands-on multimedia experience with hundreds of images to work on, tutorials to complete and 2 1⁄2 hours of video training to watch.

Quelle: Photoshop for Video – Richard Harrington – Google Books

Agile management – Wikiwand

Agile management, or agile process management, or simply agile refers to an iterative, incremental method of managing the design and build activities of engineering, information technology and other business areas that aim to provide new product or service development in a highly flexible and interactive manner; an example is its application in Scrum, an original form of agile software development.[1] It requires capable individuals from the relevant business, openness to consistent customer input, and management openness to non-hierarchical forms of leadership.[citation needed] Agile can in fact be viewed as a broadening and generalization of the principles of the earlier successful array of Scrum concepts and techniques to more diverse business activities. Agile also traces its evolution to a „consensus event“, the publication of the „Agile manifesto“, and it has conceptual links to lean techniques, kaizen ?), and the Six Sigma area of business ideas.[1] The Agile Manifesto, is centered on four values: communication with parties is more important than standard procedures and tools, focus on delivering a working application and less focus on providing thorough documentation, collaborate more with clients, and last be open to changes instead of freezing the scope of the work.[2]

Quelle: Agile management – Wikiwand